Entering a new market
Looking to establish themselves in a new geography or customer segment.

Repositioning
Their existing positioning no longer reflects where the business is going.

Launching something new
A new product, service, brand or business venture requires a clear go-to-market strategy.

Looking for growth
They need to identify new acquisition channels, partnerships or commercial opportunities.

Facing a marketing challenge
They know something isn't working but need an experienced perspective to determine what to do next.